Client

Sky Recruitment

Services

case study

Introduction

Sky Recruitment Solutions are a multi award-winning Derby and Derbyshire based recruitment company, that recruits for Industrial roles at all levels throughout the region.

Background

While undergoing a company-wide restructure, they wanted to use the opportunity to rebrand and relaunch their services with a fresh, new identity. Sky Recruitment Solutions sought to differentiate themselves in a competitive recruitment market. They desired a young, vibrant brand and a recognisable brand to increase visibility and recognition within the business community.

Objectives

The primary goals of the rebrand were:

Brand Refresh: Develop a new brand identity that reflects Sky Recruitment Solutions' values and services.
Market Differentiation: Stand out from competitors with a unique and memorable brand.
Increased Visibility: Enhance brand recognition and visibility within the business community.

Brand Identity

Sky Recruitment Solutions aimed to position themselves as a modern, competent, and responsive recruitment partner, connecting good people with good opportunities. The brand team identified key characteristics for the new identity: creative, clean, fresh, modern, bright, industrial, competent, connected, thorough, and reactive. These attributes guided the design process.

Design and Development

Logo Design: The new logo uses interconnected circles and lines to create the "SKY" icon, giving it an industrial and connected feel.
Color Palette: Orange was chosen for its bright and energetic qualities, as well as its association with high-visibility in industrial settings.
Brand Guidelines: Comprehensive brand guidelines were created to ensure consistent application of the new identity across all materials.
Website Style Guide: A website style guide was developed to assist the web developer in building the new Sky Recruitment Solutions website.

Implementation and Launch

Sky Recruitment Solutions launched their rebranded services with a coordinated campaign, including a new website, updated marketing materials, and targeted outreach to businesses and job seekers. Sky Recruitment Solutions' rebranding successfully created a fresh and modern identity that reflects their commitment to connecting talent with opportunity. The new logo, color palette, and brand guidelines provide a solid foundation for future brand growth and market recognition.