Strategy

Develop a Strategy for your Brand

Create a strategy that helps your business stand out and resonates with your target audience.

Attract your ideal customers

More engaged & motivated team

Increase sales and business growth

Choose Workshop

Strategy

Clarity, Confidence and Direction for your brand

Whether you're building a new brand, refreshing your identity, or aligning your team, these Brand Workshops will help you cut through the noise and deliver clear, actionable strategy.

Each workshop is:

Expertly facilitated

With real-time brand thinking, backed by 20+ years of brand experience and tailored to your team's size and needs.

Proven frameworks

Workshop exercises designed to spark clarity, creativity and consensus across your team.

Tailored to you

Pre-session discovery call, custom-designed workshop agenda, clear recommendations and next steps.

Workshops

Core Offer

Define and structure your business’s offerings to maximise value, with a clear, compelling product / service lineup, smart pricing and naming strategies.

Includes

Pricing & Value

Product Structure & Naming

Productisation

More info

Brand Online

Sharpen your brand’s online strategy, ensuring your website attracts, engages, and converts visitors effectively while reinforcing your brand.

Includes

Website Audit

Brand Messaging & Content

Conversion & SEO

More info

Customer Engagement

Map and enhance the customer experience from first contact to loyalty, identifying pain points and opportunities to strengthen engagement.

Includes

Acquisition & Retention

Audience & Pain Points

Journey & Experience

More info

Brand Identity

Build or refine your brand’s identity, ensuring it stands out, resonates with customers, and aligns across all touch-points.

Includes

Positioning & Differentiation

Messaging & Value

Consistency & Design

More info

Workshops

Brand Foundation

Ideal for early-stage businesses or solo founders seeking clarity on your brand fundamentals.

Best for

Startups, solo consultants, small business pivots

Covers

Core Purpose

Target Audience

Brand Positioning

Brand Personality

INCLUDES

1 x 6-hour brand strategy workshop

Up to 3 participants

Brand summary report

Follow-up session

From

£2,500

+VAT

Enquire

Brand Core

Two-part workshop that gets your core team fully aligned on what your brand stands for and how it comes to life.

Best for

Growing teams, rebrands, strategic repositioning

Covers

Everything in 'Brand Foundations'

Brand Vision & Values

Value Proposition & Offering

Key Messaging

Includes

2 x 6-hour brand strategy sessions

Up to 6 participants

Brand strategy summary report

Follow-up session

From

£5,000

+VAT

Enquire

Brand Intensive

Multi-session engagement designed to define or evolve your brand at a deeper, more strategic level.

Best for

Mergers, scale-ups, internal alignment, brand overhauls

Covers

Everything in 'Brand Core'

Naming & Brand Architecture

Customer journey

Brand Experience

Includes

4+ custom-tailored sessions

4–12 participants

Full brand strategy report

Leadership coaching

Fom

£10,000

+VAT

Enquire

Coaching

Andy Cogdon sat in chair talking with client

1-2-1 Coaching For BRand Leaders

As well as helping teams develop their brand strategy, I work with individuals offering support as a brand coach. Brand coaching is ideal for Business Leaders, Marketing Executives, and Brand Managers - Anyone directly responsible for the growth and direction of their brand.

To find out more and see the coaching packages, click the link below.

Brand Coaching