Workshop People
Brand Strategy

Develop a Strategy for your Brand

Create a strategy that helps your business stand out and resonates with your target audience.

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Attract your ideal customers
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More engaged & motivated team
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Increase sales and business growth
Choose Plan

Strategy

Leadership, Products & Services, Marketing

Position your brand for growth

In today’s competitive marketplace, a strong brand is more than just a logo or a slogan. It's a powerful asset that can drive growth, customer loyalty, and business success.

A well-defined brand strategy serves as the foundation for all your business activities, ensuring that your brand is consistently communicated and experienced across all touch-points. By investing in brand leadership, product branding, and brand marketing, you can position your business for long-term success.

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Brand LEadership
Get organisational alignment by establishing your brand's core purpose and defining your brand values.
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Product Branding
Help your products and services stand out from your competitors with a unique & differentiated offering.
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Brand Marketing
Refine your messaging and visual identity to resonate with your audience and ensure consistency across your brand touchpoints.

Packages

Andy Cogdon talking to client looking at laptop

Individual Coaching

Give you or your Marketing Manager the training and support needed to craft a plan for your Brand.
Includes
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Branding audit
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Brand growth strategy
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Develop marketing materials
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Ongoing support
Options
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One-to-One Support
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Monthly / Quarterly
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In-person / Online
Per Month
£300 - £1,000
+VAT
More info
Workshop group

Team Workshops

Interactive strategy sessions designed to facilitate your team in defining a unified direction for your brand.
Includes
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Brand purpose & values
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Brand positioning
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Brand story & key messaging
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Organisational alignment
Options
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2 - 8 Attendees
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Full-Day or 2 Half-Days
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In-person
Andy Cogdon working on Laptop

Project Support

Collaborate with me on internal branding projects to help your team deliver its branding objectives.
Includes
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End-to-end project consultancy
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Brand development
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Branding implementation
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Develop marketing plan
Options
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Full team support
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Est. 3-6 Months
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Remote / In-person

About Me

Andy Cogdon

Branding Optimist

Hi, I'm Andy Cogdon and I'm a Branding Optimist. For over 20 years, I've worked with both local businesses and national organisations to help them better communicate their message through their branding.

The work of branding lives in the intersection of two disciplines:

1. Strategy

How you position your brand and differentiate your products & services from your competitors.

2. Creativity

How we frame the customer journey and brand experience to resonate with your target audience.

By choosing to work with me, I'll ensure we will uncover what makes you special, help you position your offering to stand out, and develop the frameworks you need for an effective brand & communication strategy.

Ask a question

Testimonials

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If you're ready to unlock the full potential of your branding and see your business thrive, let’s have a chat to find out whether we’d be a good fit to work together.

Get in touch
Contact
Andy's Email (Click Here to Open)
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