Limitless

Introduction

Limitless is the National Youth Department of Elim Pentecostal Churches, a network of over 500 churches across the UK. They support local youth ministries, run impactful initiatives, and host large-scale events for thousands of young people annually.

Background

With a change in leadership and a renewed sense of purpose, Limitless sought a new identity to reflect their evolved mission. The previous name and brand 'Serious4God' had become dated and had a certain cringe-factor. The new name and identity gave them the opportunity to build a brand with purpose, boldness and energy that would inspire young people.

Objectives

• Brand Refresh: Develop a new name and identity that embodies the organisation's renewed purpose.
• Enhanced Youth Engagement: Create a brand that resonates with young people and fosters a sense of belonging.
• Communication of Vision: Clearly communicate the mission to empower and inspire a generation of young Christians.

Strategy

Limitless was chosen as the new name, signifying the organisation's mission to empower young people to reach their full potential. A new logo was designed to capture the Limitless spirit. Additionally, the strategy included developing sub-brands for individual initiatives, each with unique icons and colour palettes. Limitless and its sub-brands were extended to a line of merchandise, including t-shirts, hoodies, hats, and bottles, fostering a sense of community and brand pride among young people.

Logo Design

A new logo was developed to represent Limitless' new vision and values. With a name like Limitless, having it enclosed in a box or shape goes against the principle of the name. A typeface was chosen that was open and had no closing boundaries, allowing whatever is behind or around to show through without obstruction.

Sub-Brands:

Sub-brands were created for specific initiatives, allowing for visual differentiation while maintaining a cohesive overall brand identity. Each sub-brand needed it's own icon to be created, along with it's own colour to help with differentiation.

Merchandise

Limitless created its own line of merchandise, including t-shirts, hoodies, hats, and bottles, fostering a sense of community and brand pride among young people.

Annual Event Branding

To maintain consistency and recognition, a thematic approach was established for annual event branding. Each event's visuals utilised the overarching theme but leveraged the unique sub-brand colours and icons for differentiation.

Implementation

Limitless' rebrand was implemented across all touchpoints, including their website, social media platforms, and physical materials.

Conclusion

Limitless' rebrand successfully modernised their image and empowered them to connect with a new generation of young Christians. The new name, logo, sub-brands, and merchandise all work together to create a unified and engaging brand experience. With a strong foundation in place, Limitless is poised to continue its mission of inspiring young people to reach their limitless potential.