Colder Volts

Introduction

Colder Volts is a Lincolnshire-based startup operating in the renewable energy sector. They install green technologies for homes and businesses across Lincolnshire, Yorkshire, Leicestershire, and Derbyshire, initially focusing on EV charger installation before expanding into battery storage, solar panels, and wind turbines.

Background

Colder Volts recognised the need for a strong brand identity to stand out in the increasingly competitive renewable energy market. They wanted to project an eco-friendly, professional, and established image that resonated with an aspirational lifestyle and forward-thinking businesses.

Objectives

The primary goals of the rebrand were:

• Brand Creation: Develop a distinctive brand identity that reflects Colder Volts' values and services.
• Establish Credibility: Project an image of expertise and reliability in the renewable energy sector.
• Target Ideal Customers: Appeal to homeowners and businesses seeking sustainable energy solutions.

Brand Identity

The brand identity aimed to capture the essence of renewable energy while projecting professionalism and stability. The logo, colour palette, and visual style were carefully chosen to convey these qualities.

Website Development

A user-friendly website was developed to educate customers about their options and guide them toward the best solution for their needs. The website showcases Colder Volts' services, expertise, and commitment to sustainability.

Implementation and Launch

Colder Volts launched their brand with a coordinated effort across their service area, including online marketing, community engagement, and local partnerships.

Results and Impact

Colder Volts has successfully established itself as a strong, reliable, and resilient business in a highly competitive market. Their brand has helped them build trust with customers and position themselves as a leader in the region's renewable energy transition.