Ellicar

Introduction

Ellicar is family business an award-winning company specialising in designing and building natural swimming pools and garden landscapes for homeowners across the UK. They combine ecological design principles with swimming pool expertise to create beautiful and functional outdoor living spaces.  

Background

Ellicar's owner, Sarah, was managing three distinct business offerings under two separate brand names and websites: Ensata Natural Pools and Ellicar Gardens. This fragmented structure caused confusion for customers and presented challenges in communicating their full range of services.  

Objectives

The primary goals of the rebrand were:

• Brand Simplification: Unify the brand and services under a single, coherent identity.
• Enhanced Brand Communication: Communicate the full spectrum of offerings and expertise clearly.
• Increased Customer Recognition: Gain greater visibility and recognition in the market for natural swimming pools and landscapes.

Naming Strategy

Ellicar comes from the name of their house and land. Positives are it reminds you of 'elegance', it's both distinctive & memorable, and the domains & social handles were all available. Ellicar was chosen as the single, overarching brand name to encompass all three service offerings.

• Ellicar Pools: Award-winning design and construction of natural swimming pools.  
• Ellicar Gardens: Commercialisation of their family garden, including events, workshops, and private hire.  
• Ellicar Landscapes: Garden design and soft landscaping services.  

Brand Identity:

A new brand identity was developed to reflect Ellicar's commitment to natural beauty, sustainable design, and creating functional outdoor living spaces. This included a new logo, colour palette, typography, and visual style.

Website Redesign

A new website was developed under the unified Ellicar brand. The website showcased the complete range of services, improved user experience, and facilitated lead generation.

Marketing Design

Supporting marketing materials were created, including brochures, flyers, and social media content, reflecting the new brand identity.

Results and Impact

Since the rebranding, Ellicar has experienced significant positive outcomes:

• Increased Sales Inquiries: Enquiries and sales for Ellicar's natural swimming pools have seen a substantial rise.
• Record-Breaking Garden Visits: Their open garden events have attracted the highest number of visitors ever.
• Expanded Workforce: Increased demand has led to Ellicar hiring new staff members to meet customer needs.

Conclusion

Ellicar's rebranding successfully streamlined their brand and services, creating clarity for customers and enhancing their online presence. The new, unified brand has resulted in increased sales, customer engagement, and a strengthened position within the UK garden & landscaping sector.