Logo Grid
Branding Design

Elevate your Brand's Visual Identity

Your brand should reflect who you are and what you stand for. With a unique and authentic visual identity, you can:

Tick
Stand out from your competitors
Tick
Build trust with a professional image
Tick
Attract more of the customers you want
Work with me
Arrow

About

Andy Cogdon working on Laptop

Does your brand feel outdated, unclear, or forgettable?

It might be time for a refresh. A well-designed brand doesn’t just look good, it works hard for you. It tells your story, makes you memorable, and connects with the people you want to reach.

Tick
Simplify your marketing
A clear, cohesive brand identity means less guesswork and more confidence. Every piece of content works together to tell your story and save you time.
Tick
Look the part
A polished, professional brand makes you look credible and allows you to charge what you’re worth. People pay attention to brands that feel premium and put-together.
Tick
Grow your sales
When your audience feels like they “get” your brand, trust follows. Trust makes it easier to turn potential customers into loyal ones.
Tick
Create brand fans
A strong brand inspires people to rave about you. Your happy customers can become your biggest advocates, helping you reach new audiences effortlessly.
Tick
Attract the right people
Your brand isn’t just for your customers—it’s also for your team. A clear and inspiring brand attracts talent that aligns with your vision and helps build a culture people want to be part of.

Process

Magnifying glass with tick
01
Brand Discovery
Evaluate your brand positioning to identify opportunities for growth
Eye
02
Customer Analysis
Define your ideal customer, understand their needs, wants, and values
Circles
03
Brand Strategy
Create a clear brand vision, mission, values, and positioning
Swirl
04
Visual Identity
Develop a new visual identity including logo, color palette, typography, and imagery
Speech Bubble
05
Key Messaging
Craft compelling brand messaging and tone of voice
Marker Burst
06
Brand Implementation
Integrate the new brand across all touchpoints i.e. website, marketing etc

Projects

Client:
Ellicar
Client:
M10
Client:
Limitless

Packages

Branding Essentials

For start-ups looking to establish your Brand's visual identity.
Includes
Tick
Brand strategy session
Tick
Brand logo design
Tick
Core branding elements
Tick
Brand style guide
TiMEframe
4-6 Weeks
Price Range
£4,000 - £6,000
+VAT
Enquire

Full Rebrand

For established companies looking to reposition themselves in the market.
Includes
Tick
Brand strategy workshops
Tick
Branding audit & competitor analysis
Tick
Logo design & development
Tick
Complete visual brand identity
Tick
Brand messaging / tone of voice
Tick
Brand style guide
TiMEframe
2-4 Months
Price Range
£8,000 - £15,000
+VAT
Enquire

Brand Transformation

For large businesses & organisations undergoing significant transformation.
Includes
Tick
Brand strategy workshops
Tick
Branding audit & competitor analysis
Tick
Naming / Brand architecture
Tick
Logo design & sub-brands
Tick
Brand messaging / tone of voice
Tick
Brand re-launch programme
Tick
Brand style guide

Questions

What are the advantages of rebranding with Andy?

With me, you’re getting over 20 years of hands-on experience, focused on helping your business succeed. The key to my success has been in building long-term partnerships with my clients, establishing relationships that last and grow over time.

My approach blends strategy and creativity, so you’re not just getting a nice-looking logo, you’re getting a brand that helps you achieve your business goals.

To hear from some of my existing clients about what it's like working with me, watch some of their testimonials below.

Why work with an independent branding designer instead of an agency?

Working with an independent designer means a more personal, flexible, and dedicated approach to your branding.

When you work with me, you’ll have direct access to me from start to finish. This means better communication, a closer working relationship, and faster collaboration.

As a branding specialist, I bring a deeper focus to your unique needs, creating branding that’s both creative and effective. I can also be more adaptable than a big agency, able to adjust to your timelines and tailor my approach to fit your project perfectly.

Once delivered, how do we maintain consistency with our Branding?

Once the branding project is completed, you will have access to all the branding assets agreed in the proposal, along with a style guide to help you keep consistency across your branding and marketing.

I also offer ongoing creative services to my clients, helping with marketing collateral and brand communications.

For More information see - Creative Services

What's included in the Style Guide?

Your Brand' Style Guide contains all the information you need to manage your branding and maintain consistency.

It includes; Logo variations, Colour Palette & Colour Values, Fonts & Typographic Styles, Stationery, Applications etc.

The Brand Style Guide can be amended and updated over time as your branding grows or evolves.

Do you have a payment plan?

For new clients I require a 25% deposit before commencing, and then stage payments due at the end of each phase. Transfer of branding assets and full ownership will occur on payment of final bill.

Can you also help us with our website?

Yes, I do. Rebrands and Website projects often go hand in hand.

For more information see - Website Design

What kind of strategic support will we get after the project is complete?

Strategic support available in the form of Brand Coaching, providing you with the regular insight and direction you need to ensure your branding is on the right path.

Brand Coaching can be monthly, quarterly, or bi-annually. Depending on your needs and requirements they can be anything from 2 hour sessions provided online, all the way to full-day strategy sessions at your location.

For more information see - Brand Strategy

Case Studies

Testimonials

About Me

Andy Cogdon

Branding Optimist

Hi, I'm Andy Cogdon and I'm a Branding Optimist. For over 20 years, I've worked with both local businesses and national organisations to help them better communicate their message through their branding.

The work of branding lives in the intersection of two disciplines:

1. Strategy

How you position your brand and differentiate your products & services from your competitors.

2. Creativity

How we frame the customer journey and brand experience to resonate with your target audience.

By choosing to work with me, I'll ensure we will uncover what makes you special, help you position your offering to stand out, and develop the frameworks you need for an effective brand & communication strategy.

Ask a question
Arrow

If you're ready to unlock the full potential of your branding and see your business thrive, let’s have a chat to find out whether we’d be a good fit to work together.

Get in touch
Contact
Andy's Email (Click Here to Open)
Socials