Positive Social

Introduction

Positive Social is a newly launched charity, spun out from the multi-award-winning social media company, Status Social. The charity delivers educational sessions to young people, parents, and teachers, promoting positive, constructive, and safe social media use. They also address critical issues such as cyberbullying, self-esteem, and the consequences of online mistakes.

Project Outline

Positive Social needed a distinct brand identity and website to establish its presence, build credibility, and clearly communicate its offerings to schools.

Objectives

The primary goals of the rebrand were:

• Brand Establishment: Create a recognizable and trusted brand for the new charity.
• Credibility Building: Project an image of expertise and authority on social media safety and wellbeing.
• Effective Communication: Clearly outline the charity's services and target audiences (students, parents, and teachers).

Identity

Positive Social was positioned as a trusted resource and partner for schools seeking to empower their communities with positive social media skills. The brand identity needed to balance a fun, vibrant, and creative personality to appeal to students with a knowledgeable, trusted, and respected image for parents and teachers.

Logo Design

The logo was designed to look and feel like a Social Network with it's own mobile style icon, but using bright vivid colours to stand out, grab your attention, and be memorable.

Branding Guidelines

Comprehensive branding guidelines were developed to ensure consistent use of the brand identity across all platforms.

Website Design

The website was designed in collaboration with their own web developers to effectively communicate the charity's mission, programs, and resources to schools, parents, and students.

Implementation

Positive Social launched its brand with a coordinated outreach to schools, promoting its services and resources. Positive Social's branding and website development have provided a strong foundation for their mission of promoting positive social media use. The brand effectively balances the needs of different target audiences, positioning the charity as a trusted and valuable resource for schools and communities.